Marketing

An increasingly better barbecue

Many advertising actions by Tramontina showed the changes and traditions in the ritual of preparing and serving a respectable barbecue

Barbecue has evolved and Tramontina, just like the Barbecue Master, has been keeping an eye on this movement, ready to cater to all the new styles and tastes with our Churrasco campaign.

Barbecue has evolved and Tramontina, just like the Barbecue Master, has been keeping an eye on this movement, ready to cater to all the new styles and tastes with our Churrasco campaign. Spits and grills don't just live for sirloin, well salted and medium rare. New meat cuts and barbecue styles have come into play now: dry aged, Argentinian and American cuts, such as the chorizo steak and NY-strip, smokers, burgers and even a vegetarian barbecue.

Our Churrasco campaign featured a range of marketing actions encompassing these changes to show that Tramontina has the know-how and all the products necessary to update this culture. Our company began the Churrasco Society with influencers that are specialists in the subject: Tati Bassi, Julia Carvalho, Rodrigo Bueno, Domingos Neto, Paula Labak, Mario Portella and Brunão BBQ, each with their field of expertise. Together, they have almost half a million followers and they can help our brand to reach more consumers with actions and posts on Instagram, sharing content and highlighting our products on their profile and more.

Documentary showing the history of the Society

This advertising campaign will be aired until January 2020, including ads on the main platforms, such as Facebook, Instagram, Google Search and YouTube, as well as a landing page (https://www.tramontina.com.br/churrasco/).

Tramontina's barbecue expertise has gone far. In Germany, a new marketing campaign was launched aiming at incorporating the local culture and promoting our complete line for this segment. Materials produced included videos/photos/new print materials (flyers, POS materials, and others).

Churrascada took place in Rio Grande do Sul in April, in Belo Horizonte in June and in São Paulo in August

Tramontina also invested in sponsoring Churrascada, an event to celebrate food in its simplest, most beautiful and primitive form: combining meat and fire. The event began in 2015 and now happens three times a year. There were events in Rio Grande do Sul in April, in Belo Horizonte in June and in São Paulo in August. Our brand was present in the three cities, displaying and selling products.

In Esteio (Rio Grande do Sul) at Expointer, consumers were able to customize their knives with their name

In one of the largest agricultural business trade fairs in the country, Expointer, Tramontina exhibited and sold products from our Churrasco line: cooking grates, spits, knives, cutting boards, barbecue grills, serving carts, and other items. In addition, people who bought knives could get them personalized on the spot with an engraving on the blade.