The United Kingdom, Mozambique, the Philippines, Singapore, East Timor and Central American countries. Tramontina is present in all four corners of the world and has expanded and strengthened its markets. This year, the brand exported for the first time to East Timor. And for Selfridges & Co., a luxury department store chain in the United Kingdom, the Churrasco line was chosen. In Central America and the Caribbean, Tramontina sold kitchenware to the Unicomer chain, which has over 1,150 stores and controls the Courts, Gollo and La Curacao brands.
Tramontina Furniture is present in Puerto Rico with its plastic and wood furniture in a local brewery. Tramontina is also present in Mozambique with plastic furniture and in Duty Free Philippines with the Casa Delta chair line.
Promotions
Tramontina has partnered with Singapore's largest supermarket chain, Fair Price, to bring its products closer to consumers. The focus of the promotion was the Paris line, which was displayed on a specially customized POS display in 35 stores across the country and had an impact on over 300,000 shoppers daily.
In partnership with its client Newport, Tramontina distributed Polywood Steak Knives to the Post Code Lottery project in Sweden. Those who signed up for the program compete for prizes daily, weekly and monthly, and also help charitable programs with a part of the money raised. Members also won Polywood knives as a gift. The result was the sale of 900,000 knives, reaching more than 2 million people.
In Mexico, a new way of selling - in bulk - brought positive results. The promotion lasted a month and sold 3.3 million flatware items in self-service stores. Different lines of flatware were displayed in areas with heavy foot traffic, such as main aisles, store entrances and grocery produce sections.
In Uruguay, the highlight is the acquisition of a second minivan, which serves as a “mobile showroom” in that country. In partnership with our distributor Fivisa, the van travels around the country with products from Tramontina Multi and Garibaldi that are in demand for that particular time of year, selling to the country’s hardware stores.
Offices
Tramontina Singapore's office has moved to a new address. Furnished with products from the brand, the office now has a complete and modern showroom to display the products to Asian customers. The offices in Australia and Colombia were also renovated. Tramontina USA has built a new showroom to introduce products to the American market. In addition to serving as a product display, this showroom is also a store that is open to the public and the local community, thus creating a shopping experience for consumers and strengthening the Tramontina brand in the United States.
