Tramontina invested in specialized media actions. There were ads and advertorials focused on different target audiences for different products.
One example is the Elettro utility vehicles. For Elettro, the chosen segment was agribusiness. An advertorial was published on the pages of the Globo Rural magazine and website, as well as content posted on Canal Rural’s social media. There was also investment in Google Search media, with searches focused on electrical vehicles and ride-on equipment.
Tramontina also appeared in magazines. The Incasso 75 range hood, the Morgana Maxi sink and the Smooth sink were highlighted in the Casa e Jardim, Casa Vogue and Kaza magazines. The Dritta Split range hood and the flush installation system were highlighted in the Serra Gaúcha Annals of Architecture and in ARQ Arquitetura e Decoração, as well as in the October issue of the Casa Vogue magazine and the November issue of the Casa e Jardim magazine. The module organizers appeared in the O Mecânico, Oficina Brasil and Nei publications. The EX line and the Aria switches were the highlight in the O Setor Elétrico and Potência magazines.
