Marketing

A world of possibilities

Tramontina's stainless steel cookware were highlighted in the campaign

Tramontina has shown that its wide variety of cookware items go well in any kitchen, with products that are versatile, full of style, come in different shapes and have different uses. To show all these features, our brand presented its portfolio in an innovative, colorful and sensory way.

One of the main actions of the year was carried out in partnership with streaming platform Spotify. The project combined hearing and taste through a database with different musical notes and their respective ingredients aided by artificial intelligence. Each track had its own flavor and generated a new and original recipe. This Flavor of Songs project received an award at the Latam Media Festival in the category Best Use of New Technology/Bronze for the J. Walter Thompson advertising agency.

There was also an action with influencers: Tramontina chose 20 names from among national music artists with a significant number of followers on social networks and a wide reach on Spotify (based on the number of monthly listeners in the platform), from different music genres.

Another musical novelty came from audio producer LuskoFusko, who produced a track with stainless steel cookware and utensils. The track is called Brasil na Panela and it had a wide impact across Tramontina's digital platforms in the second half of the year.

In addition to this action, Tramontina's stainless steel cookware appeared in movies on satellite TV channels (GNT, Discovery Channel, Discovery Home & Health, TLC, Megapix, Multishow, Fox, Warner...) and in digital media, such as Facebook, Instagram, Google and YouTube.

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To make each day more beautiful

It is almost like a mantra repeated within the company: Tramontina is made by people. In factories, administrative sectors, POSs for each customer and at each consumer’s home, the brand grows, consolidates, and transforms itself in the hands of the people who produce, sell, and use our products.

This magazine is another example of that. If so many people build Tramontina, it is natural that everyone leaves their mark along the way. We have launches, campaigns, new processes, innovative ideas developed by everyone who is devoted, day after day, to making Tramontina a brand that is part of people’s lives - each one with their own way of using our products. Throughout the content, we also try to show that, at Tramontina, everything we do is conducted to ensure the constant improvement of processes and to serve a market that is always changing. We constantly invest in new technologies, increasingly more advanced equipment, new products, and training of teams so that they become more and more specialized. All this for Tramontina to become the Tramontina we dream of. That in 2022, we may all make even more dreams come true. And may the future be even more beautiful.