Marketing

Knives for every use

The right knife makes all the difference – and Tramontina has shown the different uses of this product in the kitchen

Our advertising campaign shows that using the right knife results in better performance and makes any task easier and quicker when preparing a meal.

Every cooking lover understands the importance of a good knife. But Tramontina realized that it was necessary to show consumers that there is a proper knife for everything, by launching a campaign to guide consumers on how to choose the best knife for each type of cutting and use in the kitchen. Using the right knife results in better performance and makes any task easier and quicker when preparing a meal.

This campaign also promoted special edition knife sets during September and October, raising in consumers the desire to have the ideal knife for each type of cutting and food.

Influencers were also partners: the company sent a Century knife set engraved with the knives’ functions to a list of 16 people with a strong connection to the kitchen – not necessarily chefs or experts – to show that these different knives with their different functions are a way of making cooking easier and quicker.

The campaign, which ran until October, included advertising in the main online platforms, such as Facebook, Instagram, Google Search and YouTube, as well as banners on the main cooking websites and an exclusive landing page. [link landing page https://www.tramontina.com.br/facas/

For everyone

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To make each day more beautiful

It is almost like a mantra repeated within the company: Tramontina is made by people. In factories, administrative sectors, POSs for each customer and at each consumer’s home, the brand grows, consolidates, and transforms itself in the hands of the people who produce, sell, and use our products.

This magazine is another example of that. If so many people build Tramontina, it is natural that everyone leaves their mark along the way. We have launches, campaigns, new processes, innovative ideas developed by everyone who is devoted, day after day, to making Tramontina a brand that is part of people’s lives - each one with their own way of using our products. Throughout the content, we also try to show that, at Tramontina, everything we do is conducted to ensure the constant improvement of processes and to serve a market that is always changing. We constantly invest in new technologies, increasingly more advanced equipment, new products, and training of teams so that they become more and more specialized. All this for Tramontina to become the Tramontina we dream of. That in 2022, we may all make even more dreams come true. And may the future be even more beautiful.