Tramontina has sealed a partnership with architects Paola Cury (@pacuryarqeng) and Marília Zimmermann (@marilia.arq) to generate content, come up with tips within the architecture/home décor segment and design projects with specific products from our brand. Also, as part of the marketing actions with architect-influencers, we sent a Mini Oca Casa Delta to a group of professionals. Using "passion for design" as our discourse; we showed the possibilities of using the product in their design in an elegant and functional way.

Inspiration

Another source of inspiration was the creation of a profile on yet another social network. Pinterest has over 250 million users around the world and 31 million in Brazil and has the objective of inspiring users with current, modern ideas. It is widely used by architects, decorators and designers seeking inspiration and references for their projects.  Aiming at getting closer to this public, Tramontina joined this social network with the environments: Kitchen, Bathroom, Utility Room and Inspiration.

On our corporate website, in turn, we offered a gift to architects: a library with 2D and 3D files of various products in different formats. The goal is to help professionals with their projects and renderings. The library includes 2D and 3D files for various products, such as kitchen equipment and furniture, offering a wide range of formats: options in AutoCAD (DWG), CAD, (DXF), Revit (RVT), and SketchUp (SKP). To download the files, choose the format and click on one of the options. This novelty can be accessed on tramontina.com/biblioteca.

Mostras

Electrical appliances, kitchen items, portable household appliances, and even an electric vehicle comprised the spaces designed by architects and home designers in the third edition of the EliteDesign Show, an architecture event held in Porto Alegre, Rio Grande do Sul. The products were present in 13 spaces and participants had over 30 days to experience each environment with its trends, inspiring concepts and simultaneous events.

At the Cidad3 Show, aimed at home décor and architecture lovers, Tramontina took products from our appliances and furniture lines in three spaces of this showcase in São Paulo. La Cucina, designed by the Archea Brasil architecture firm, featured the internationally award-winning cooktop Penta Inox Flat from the Tramontina Design Collection, the Quadrum Flush sink with its flush installation system, which allows the sink to be completely level with the worktop, the Monde Filter mixing faucet, the Clean Square inset trash can, and the new Dritta Isla 90 Split range hood. The Giardino dell'ufficio, by architects Michele Tramontina and Ricardo Rossin, is a reinterpretation of a Tuscan garden. Contemporary elements and materials create the atmosphere of an Italian courtyard with the large Toscana table – impressive, sophisticated and high-quality to inspire get togethers – and flower beds and planters containing various species, creating an intimate space. Our company also introduced the fiberglass Berta Armchair and Clarice Chairs for around the table and the Ramblas Flower Beds, made of wood and steel. Finally, in the supporting kitchen by architect Cassiano Storai, the public also found our brand's household appliances, such as the New Inox Cook Oven and the Inox Microwave, both built into the furniture to compose the hot tower. This 26.30 m² space has the function of supporting events with areas for cooking and cleaning.

Our company has also got closer to architects abroad. For the first time, we participated in Casa Cor Peru, showcasing our Oca chair, Cona table and Greek Vase.

Tramontina Participa

Another relationship channel between architects and our brand, Tramontina Participa [Tramontina Participates] has 15 architecture firms engaged in partnership with Tramontina Delta and Belém for projects in various segments: offices, construction companies, schools, retail, franchises and chains where furniture is present. Throughout the year, there were marketing actions such as Let's Talk, a workshop about Tramontina's furniture lines; a visit to the manufacturing units in Belém, in Pará and Recife, Pernambuco, with the offices that integrate the project; and lunch over the São Paulo/SP city rooftops in partnership with Dinner in the Sky, which feature our brand's furniture in the events lounge.